PlastiCity Project

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PlastiCity logo on a city background with the Interreg and Southend-on-Sea Borough Council logos below.

The aim of PlastiCity is to increase the amount of plastic recycled by businesses in four European countries (UK, Belgium, France, Netherlands) from 20-30% to over 50%. To achieve this, we would like to work with the community to discover opportunities for recycling and harnessing plastic waste as a valuable resource.

How can PlastiCity help your business?

  • We deliver workshops to help you recycle and understand the circular economy and your role in it
  • Our team can carry out analysis of the waste produced by your business and help you improve your recycling
  • Provide training and an accreditation for

The aim of PlastiCity is to increase the amount of plastic recycled by businesses in four European countries (UK, Belgium, France, Netherlands) from 20-30% to over 50%. To achieve this, we would like to work with the community to discover opportunities for recycling and harnessing plastic waste as a valuable resource.

How can PlastiCity help your business?

  • We deliver workshops to help you recycle and understand the circular economy and your role in it
  • Our team can carry out analysis of the waste produced by your business and help you improve your recycling
  • Provide training and an accreditation for businesses aiming to improve their environmental responsibilities
  • Create mini recycling hubs - a physical space where businesses will meet and start the value co-creation process to develop plastic upcycling opportunities
  • Develop an urban platform where data and information are shared to facilitate the implementation of circular business models and exchange knowledge

How will Southend benefit from PlastiCity?

This will improve the living conditions of more than half a million residents in the 2 Seas region by reducing the amount of plastic pollution.

There are tonnes and tonnes of plastics in the ocean. It eventually breaks down into smaller pieces but never goes away completely. Marine animals eat it and become sick or die. It also entangles and injures them, making it difficult for them to swim or fly. Unknown numbers of animals die this way each year and toxins from the plastics that marine animals have eaten are beginning to make their way into our food stream.

How will this be done?

The project will research and develop strategies and solutions to identify, collect and recycle more plastics from businesses. As part of this, the Southend PlastiCity team is in the process of visiting local businesses and schools to gather data on the type and quantity of plastics generated.

This will provide the team with a useful insight into the different types of plastics that pass through these organisations and help them to identify ways to reduce single-use plastics, as well as improve plastic recycling.

Do you manage waste in your organisation, or have an effective recycling scheme in place that you would really like to share?

We want to hear your story!

Please share your story via our forum at the bottom of this page, or contact the team - PlastiCity@southend.gov.uk.

Discussions: All (2) Open (2)
  • PlastiCity Pledge Recycling Forum

    about 2 years ago
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    Welcome to the brand-new Plasticity Pledge Recycling Forum! This forum is a place for pledge officers who have reached Milestone 4 in the Plasticity Pledge.  It will provide an opportunity to network with other local organisations and schools, as well as collaborate and help each other to accomplish the challenges. 

    This forum invites pledge officers to:

    • Introduce yourself 
    • Introduce your organisation 
    • Identify what challenges you would like to trial during the pledge
    • Ask any questions you need advice on for completing the challenges

    If you are a business or school that has chosen to buddy/mentor a smaller organisation in milestone 3 because you have already completed the majority of challenges, please mention this in your introduction.

    Not yet signed up to the Plasticity Pledge? Please follow this link to find out more!





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  • Plasticity Forum

    11 months ago
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    Do you have effective recycling program in place within your organisation? Or perhaps you find recycling difficult? We would like to hear your story!

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Page last updated: 21 Dec 2023, 03:04 PM